Publication History

International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing (DiSMark) has established a publication record through its conference proceedings being published in the Springer Studies in Big Data (SBD) book series, ensuring global visibility and academic recognition.

First Edition

The proceedings of the 1st International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing (DiSMark-2025) were published by Springer in the Studies in Big Data (SBD) book series.

About DiSMark-2027

The rapid advancement of digital technologies, artificial intelligence, and data-driven decision-making has fundamentally transformed the marketing landscape. Modern marketing extends far beyond traditional promotional activities, embracing intelligent, customer-centric, and socially responsible approaches that create value for businesses, consumers, and society alike. The integration of Artificial Intelligence (AI) into digital and social marketing has revolutionized how organizations understand consumer behavior, personalize customer experiences, optimize marketing campaigns, and foster meaningful engagement across digital platforms.

In an increasingly interconnected world, digital and social marketing serve as powerful tools for communication, innovation, and sustainable development. AI-powered technologies such as machine learning, predictive analytics, natural language processing, generative AI, and intelligent automation are enabling marketers to deliver highly personalized content, enhance customer relationships, and make informed strategic decisions. At the same time, organizations are expected to uphold ethical standards, ensure transparency, protect consumer privacy, and contribute positively to social and environmental well-being.

The International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing aims to bring together academicians, researchers, industry practitioners, policymakers, and technology innovators from across the globe to explore the transformative role of AI in reshaping marketing theory and practice. The conference provides a multidisciplinary platform for discussing emerging trends, innovative applications, challenges, and future directions in digital and social marketing.

The conference envisions a future where AI-driven marketing strategies not only enhance organizational performance and competitiveness but also promote responsible innovation, social inclusion, and sustainable development. Through the exchange of knowledge, research findings, and best practices, the conference seeks to foster collaboration among stakeholders and inspire the development of ethical, intelligent, and sustainable marketing ecosystems that create lasting value for businesses, consumers, communities, and the environment.

Important Dates

Opening of Paper Submission site : 1st July 2026
Last Date of Paper Submission: 1st October, 2026
Notification of Acceptance/Rejection: 14th November, 2026
Camera Ready Submission: 15th December, 2026
Last Date of Registration: 15th January, 2027
Date of Conference: 19th-20th, February 2027

Key Review Policy

1. All submitted papers MUST be written in English.
2. Any submission must not have been, or will not be published elsewhere or submitted to another conference before the review notification date of this conference.
3. All submissions will be peer-reviewed based on originality, technical quality and presentation.
4. To complete the paper plan in advance and expand the scale of the meeting, DisMark-2023 encourages you to recommend more manuscripts.
5. Article repetition rate cannot be higher than 15%, otherwise it will be rejected directly.
6. If you have a brilliant contribution in Information and Communication Technology area, and willing to serve as a TPC/Keynote Speaker, Please send your CV via email.
7. If your university is willing to serve as the conference co-organizer, please contact directly.
Download: CFP | Invitation | Template Description

COMMITTEE

Prof. Janusz Kacprzyk
Honorary Chair

“Professor Janusz Kacprzyk is a distinguished Polish engineer and mathematician, renowned for his contributions to computational and artificial intelligence, particularly in fuzzy logic, decision making under uncertainty, and data analysis.”

Jesús García de Madariaga
General Chair

“Jesús García-Madariaga is a Full Professor in Marketing at the Faculty of Economics and Business Sciences of Complutense University in Madrid (Spain).”

Dr. Anil Kumar Bandrana
International Conference Chair

“Prof. Anil Kumar is a Professor of Operations, Supply Chain, and Business Analytics at the Guildhall School of Business, London Metropolitan University (LMU), UK.”

Dr. Manoj Kumar Dash
Program Chair

“Dr Manoj Kumar Dash, He had published more than 76 research paper in various journals of International and National repute.”

Prof. Rahul Pratap Singh Kaurav
Programme Co-Chair

“Dr. Rahul Pratap Singh Kaurav is presently Professor of Marketing at Fore School of Management. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology,..”

Prof. Dr. Srikanta Patnaik
Publication Chair

“Prof. Srikanta Patnaik is Director of I.I.M.T., Bhubaneswar, India. He has received his Ph. D. (Engineering) on Computational Intelligence from Jadavpur University, India in 1999.”

Prof.(Er.) Jayadev Kar, PhD
Organising Chair

“JAYADEV KAR (Member IEEE) was born in 1965. He received B.Sc Engg. (Electronics & Telecommunication Engineering) with HONOURS from UCE, Burla (at present VSSUT) in 1987.”

Prof. Dr. R. N. Subudhi
Organising Chair

“Prof. Subudhi is presently a Senior Professor in the area of Quantitative Methods – Decision Sciences, with over 33 years of teaching experience at University level.”

Prof. Dhananjaya Sarangi
Finance Chair

“Dhananjaya Sarangi is a Professor of Computer Science and Applications of Interscience Institute of Management and Technology (IIMT), Bhubaneswar,Odisha since April 2019.”

Eng. Bin Hu
Finance Co-Chair

“Bin Hu engineer and a counsellor at Changsha Normal University, ACM Member, IEEE Member, he is the guest editor of EI-indexed journals.”

Prof. Dr. Pramod Kumar Prusty
Student Symposium Chair

“Prof. Pramod Kumar Prusty is the Dean Academics of IIMT, Bhubaneswar, Odisha, India. He has received his Ph.D degree from Utkal University, Vani Vihar on Accounting and Finance based topic.”

Ms. Smita Ray
Conference Convener

“Ms. Smita Ray is a dynamic HR professional and academician with over ten years of experience spanning HR operations, recruitment, training, and business development. She holds an MBA in HR and is currently pursuing a PhD in Human Resource Management. ”