About DiSMark-2023

The aftermath of Covid -19 created the base for widespread use of digital medium of communication in India. Consumers have acquainted themselves to spend more time online. Therefore, marketers have to communicate them online using digital medium. This medium provides a number of advantages such as two-way communication, Targeting of One, Level Playing field, Measurability, Push and Pull, Real Time, zero moments of truth and so on. Hence, Businesses are using automation and allied technologies to ace the competition. In fact, brands are shifting their budget from other mediums to the dot com world. From Rs 15,782 crore in 2020, the digital advertising industry grew to Rs 21,353 crore in 2021, growing at 35.3% CAGR. Digital media is expected to grow at 29.5% CAGR by 2023. Social media, which has the largest share at 29% or Rs. 6,218 crore leads the spends, closely followed by online videos at 28% or Rs. 5,907 crore and paid searches at 23%, Rs. 5,039 crore...

Important Dates

Opening of Paper Submission site : 1st March 2023
Last Date of Paper Submission: 8th May, 2023
25th September, 2023
Notification of Acceptance/Rejection: 11th July, 2023
25th September, 2023
Camera Ready Submission: 16th August, 2023
25th September, 2023
Last Date of Registration: 16th August, 2023
25th September, 2023
Date of Conference: 14th-15th, October 2023

Key Review Policy

1. All submitted papers MUST be written in English.
2. Any submission must not have been, or will not be published elsewhere or submitted to another conference before the review notification date of this conference.
3. All submissions will be peer-reviewed based on originality, technical quality and presentation.
4. To complete the paper plan in advance and expand the scale of the meeting, DisMark-2023 encourages you to recommend more manuscripts.
5. Article repetition rate cannot be higher than 15%, otherwise it will be rejected directly.
6. If you have a brilliant contribution in Information and Communication Technology area, and willing to serve as a TPC/Keynote Speaker, Please send your CV via email.
7. If your university is willing to serve as the conference co-organizer, please contact directly.
Download: CFP | Invitation | Template Description

COMMITTEE

Prof. Dr. Jochen Wirtz
Honorary Chair

“Professor Jochen Wirtz is Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS).”

Prof. Dr. B.K.Mohanty
General Chair

“Dr. B.K.Mohanty is a Professor in the Decision Science Group at Indian Institute of Management, Lucknow, India. He received his M.Sc in Mathematics, from Berhampur University, Orissa, India and PhD in Operations Research, from IIT Kharagpur India.”

Prof. Monica Bianchini
General Chair

“Prof. Monica Bianchini received the Laurea cum laude in Mathematics and the Ph.D. degree in Computer Science from the University of Florence, Italy, in 1989 and 1995, respectively. ”

Prof. Dr. Srikanta Patnaik
Publication & Program Chair

“Prof. Srikanta Patnaik is Director of I.I.M.T., Bhubaneswar, India. He has received his Ph. D. (Engineering) on Computational Intelligence from Jadavpur University, India in 1999.”

Dr. Manoj Kumar Dash
Program Chair

“Dr Manoj Kumar Dash, He had published more than 76 research paper in various journals of International and National repute.”

Dr. Anil Kumar
International Advisory Committee

“Dr. Anil has been associated with teaching and research. Prior to joining London Met, he was a post-doctoral research fellow in the area of decision sciences at the Centre for Supply Chain Improvement.”

Prof. Dr. Uma Sankar Mishra
Technical Committee Chair

“Professor and Head (Dept. of Management) and Dean (School of Commerce and Management, School of Engineering & Technology), Central University of Rajasthan. ”

Prof. Dr. R. N. Subudhi
Organising Chair

“Prof. Subudhi is presently a Senior Professor in the area of Quantitative Methods – Decision Sciences, with over 33 years of teaching experience at University level.”

Prof. Dr. Pramod Kumar Prusty
Organising Chair

“Prof. Pramod Kumar Prusty is the Dean Academics of IIMT, Bhubaneswar, Odisha, India. He has received his Ph.D degree from Utkal University, Vani Vihar on Accounting and Finance based topic.”

Prof. Rahul Pratap Singh Kaurav
Programme Co-Chair

“Dr. Rahul Pratap Singh Kaurav is presently Professor of Marketing at Fore School of Management. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology,..”

Prof. Dr. Sushanta Kumar Panigrahi
Organising Co-Chair

“Sushanta Kumar Panigrahi received his PhD (Engineering and Information Technology) in Artificial Intelligence and Soft Computing from Fakir Mohan University, Balasore, Odisha, India in 2016.”

Prof. Dhananjaya Sarangi
Finance Chair

“Dhananjaya Sarangi is a Professor of Computer Science and Applications of Interscience Institute of Management and Technology (IIMT), Bhubaneswar,Odisha since April 2019.”

Eng. Bin Hu
Finance Co-Chair

“Bin Hu engineer and a counsellor at Changsha Normal University, ACM Member, IEEE Member, he is the guest editor of EI-indexed journals.”

Prof.(Dr.) Jagamohan Pattanayak
Student Symposium Chair

“Prof Dr Jagamohan Pattanayak is a prolific writer, poet and accomplished researcher. He has 8 research publications in National & State journals. ”