About DiSMark-2023

The aftermath of Covid -19 created the base for widespread use of digital medium of communication in India. Consumers have acquainted themselves to spend more time online. Therefore, marketers have to communicate them online using digital medium. This medium provides a number of advantages such as two-way communication, Targeting of One, Level Playing field, Measurability, Push and Pull, Real Time, zero moments of truth and so on. Hence, Businesses are using automation and allied technologies to ace the competition. In fact, brands are shifting their budget from other mediums to the dot com world. From Rs 15,782 crore in 2020, the digital advertising industry grew to Rs 21,353 crore in 2021, growing at 35.3% CAGR. Digital media is expected to grow at 29.5% CAGR by 2023. Social media, which has the largest share at 29% or Rs. 6,218 crore leads the spends, closely followed by online videos at 28% or Rs. 5,907 crore and paid searches at 23%, Rs. 5,039 crore. Currently, people are very much exposed to digital and social media. Basically customers are in search of information about different products, purchase them and consume them and also provide reviews against that product. Marketers also respond to this vital shifting by increasing their use of digital marketing channels. The main objective of the marketer is to create customer sustainability. Digital marketing is the marketing of the product and services using digital technologies through the internet and also by the use of mobile phones, display advertising and different digital mediums. Social media marketing is the process of gaining website traffic or attention through social media sites. Social networking websites allow individuals, businesses and different organizations to interact with one another and also build relationships and communicate online. Social marketing is the process of creating a change in the behaviors and attitudes of people through consistent marketing development activities. The purpose of social marketing is to benefit the whole society, instead of just profiting the brand. The idea behind this is to change the behaviors of people cost-effectively and sustainably. International Conference on Digital and Social Marketing: Social, Responsible and Sustainable Marketing (DisMark), to be held on 2023 at IIMT, Bhubaneswar, Odisha, during October 14-15th invites papers from the academicians, researchers and industrial practitioners across the world from the fields of Digital and Social Marketing.

The scope of the conference has been kept wide but is not limited to:

• Advantages for merchants
• Adware
• Affiliate management and program management outsourcing
• Big Data and Bigger Marketing
• Big Data and Marketing Analytics
• Big Data and Marketing Innovation
• Big Data and Marketing Modelling
• Co-creation of the Value Using Power of Internet and Mobile Technology
• Consumer countermeasures
• Consumer Research
• Content marketing
• Content marketing strategies
• CRM and customer engagement
• Customer Data Management
• Customer Engagement
• Customer Relationship Management
• Customer Service Management
• Data-Driven Marketing
• Digital Advertising
• Digital and interactive Advertising
• Digital and Social Media Marketing
• Digital business
• Digital business ecosystems
• Digital business models
• Digital business transformation
• Digital Commerce
• Digital eco-marketing
• Digital economy
• Digital Entertainment and Media
• Digital marketing
• Digital Marketing and Artificial Intelligence
• Digital Marketing and Innovation
• Digital Marketing in the Era of Technological Disruption
• Digital public relations
• Digital transformation of business and industries
• Digital with environmental marketing
• Diminished compensation methods
• Direct Marketing in the Omni channel Environment
• Direct marketing through digital channels
• E – B2B Marketing
• E-business
• E-commerce
• E-mail marketing
• E-mail spam
• Experiential marketing through digital channels
• Implementation options
• Innovations in digital marketing
• Integrated digital marketing communications
• Integrated Marketing Communication
• Internet branding
• Internet marketing
• Internet of Things & Enterprise Information System
• Legal, Political and Ethical impacts on digital marketing
• Marketing, communication and digital business
• Metrix and Data Analytics
• Mobile Marketing
• Mobile marketing implications and Mobile platforms/ mobile apps
• Online advertising
• Performance/affiliate marketing
• Predictive Analytics and Big Data
• Predominant compensation methods
• Publisher recruitment
• Search engine marketing
• Search engine optimization
• Search engine spam
• Social media and networks
• Social Strategies, Marketing and Social Media Marketing
• Trademark bidding
• Types of affiliate websites
• Viral marketing
• Web 2.0
• Web marketing and web advertising