Program Committee

Prof. Dr. Srikanta Patnaik,
I.I.M.T., Bhubaneswar, Odisha, India

Short Bio-data:
Prof. Srikanta Patnaik is Director of I.I.M.T., Bhubaneswar, India. He has received his Ph. D. (Engineering) on Computational Intelligence from Jadavpur University, India in 1999. He has supervised more than 30 Ph. D. Theses and 100 Master theses in the area of Computational Intelligence, Machine Learning, Soft Computing Applications and Re-Engineering. Dr. Patnaik has published around 100 research papers in international journals and conference proceedings. He is author of 2 text books and 55 edited volumes and few invited book chapters, published by leading international publisher like IEEE, Elsevier, Springer-Verlag, Kluwer Academic, etc.
Dr. SrikantaPatnaik is the Editors-in-Chief of International Journal of Information and Communication Technology and International Journal of Computational Vision and Robotics published from Inderscience Publishing House, England and, Editor of Journal of Information and Communication Convegence Engineering and Associate Editor of Journal of Intelligent and Fuzzy Systems (JIFS), which are all Scopus Index journals.
He is also Editors-in-Chief of Book Series on “Modeling and Optimization in Science and Technology” published from Springer, Germany and Advances in Computer and Electrical Engineering (ACEE) and Advances in Medical Technologies and Clinical Practice (AMTCP), published by IGI Global, USA.
He is a member of Institute of Electrical and Electronics Engineering (IEEE) and Association for Computing Machinery (ACM). He is also Fellow of IETE, Life Member of ISTE, and CSI. Dr. Patnaik has visited more than 20 countries across the globe and visiting professors to some of the universities.

Dr. Manoj Kumar Dash,
IIITM, Gwalior, Madhya Pradesh, India

Short Bio-data:
Dr Manoj Kumar Dash, He had published more than 76 research paper in various journals of International and National repute. He is the author of five research books in International repute titled “Applying Predictive Analytics in Service Sector” , “Intelligent Techniques and Modeling Applications in Marketing Analytics”, and “Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing” all published in IGI Global USA , “Applied Demand Analysis” and “Think New-Think Better: A case study of Entrepreneurship” published by Serial publication India and two text book on “Managerial Economics” published by Global Professional Publication United Kingdom, and edited five books till date. Beside regular faculty in Indian Institute of Information technology and Management Gwalior, he is also visiting faculty in Indian Institute of Management Indore Adjunct faculty in Lancaster University United Kingdom, visiting professor at Symbiosis Institute of Operation Management Nashik and G D Goenka World institute Gurgaon. He had conducted 26 Faculty Development Pogremame sponsored by AICTE, MHRD and IIITM on Multivariate Analysis, Econometrics, Research Methodology, Multi-Criteria Optimisation, Multivariate analysis in Marketing, SPSS software etc. He delivered lecture as resource person and Key note speaker in 67 pogrammeorganised by reputed institute in India, i.e;, Indian Institute of Management Lucknow, IIITM Gwalior, ITS Mohan Nagar, SIOM Nashik, Utkal University and Berhampur University Orissa etc. He was involved as Chair Member in International Conference of Arts and Science held at Harvard University, Boston (USA), Seven Research scholars awarded their Ph.D Degree under his able guidance,He visited two countries USA and Cyprus for presenting paper in international conferences.

Prof. Dr. Uma Sankar Mishra,
Central University of Rajasthan, India

Short Bio-data:
Professor and Head (Dept. of Management) and Dean (School of Commerce and Management, School of Engineering & Technology), Central University of Rajasthan. Ten Research scholars awarded their Ph.D Degree under his able guidance. His subject areas of Teaching are Marketing Management, Research Methodology, ConsumerBehaviour, Service Marketing. He has more than 80 research papers published in indexed journals out of which 53 are Scopus Indexed. He has been delivering in institutions like NIT, Meghalaya; Central University of Punjab, Central University of Rajasthan, Kota state University, MLS University, Udaypur, Balaji University, Pune, Utkal University, Sambalpur University, SOA University, ASBM as research person.

Prof. Dr. Ritu Mehta,
IIM Kolkata , India

Short Bio-data:
Ritu Mehta is Professor of Marketing at the Indian Institute of Management Kolkata. She obtained her Ph.D. from the Indian Institute of Technology Kanpur. She holds a B.Tech in Chemical Engineering and MBA in Marketing. Prior to joining academia, Ritu worked in consumer-packaged goods companies in diverse sales and marketing roles. Her research interests include, among others, retailing, consumer behavior, sales promotions, and role of gender in consumption and decision making. Her research has been published in several international journals such as Journal of Marketing Management, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, International Journal of Retail & Distribution Management, and Decision. She has presented her work at leading international conferences. She has also developed several case studies with Ivey Publishing. Ritu’s teaching interests include marketing research, retailing, pricing, and services marketing.

Prof. Dr. Rahul Pratap Singh Kaurav,
Professor of Marketing,
Fore School of Management, New Delhi

Short Bio-data:
Dr. Rahul Pratap Singh Kaurav is presently Professor of Marketing at Fore School of Management. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, Marketing Analytics, and Tourism Concepts-Economics-Marketing. He is a professionally acquired trainer for quantitative and qualitative research software and into trainings of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has published research papers to many journals of repute, starting from A in ABDC, Scopus, ABS and WOS. He has been associated with University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty. He served on various committees of Syllabus and course designing and Member of expert committees on teaching, training and research effectiveness.

Program Committee Members

Dr. Satya Bhusan Dash,
IIM, Lucknow.

Short Bio-data:
Prof. Satyabhusan Dash is the Professor-Marketing at IIM Lucknow. At IIML, he has been leading in numerous key roles such as ‘Dr. Ishwar Dayal Chair Professor for Futuristic Issues in the Behavioral Sciences’ and Founder Chairman, Centre for Marketing in Emerging Economies. He has a PhD from VGSoM IIT Kharagpur. In 2001, he was awarded with the prestigious Shastri Indo-Canadian Doctoral Research Fellowship for pursuing Doctoral Research in Management at the University of Manitoba, Canada. Prof. Dash has published in several leading and reputed International journals including European Journal of Marketing, Tourism Management, Journal of Brand Management, Journal of Product and Brand Management, International Journal of Market Research, Academy of Marketing Science Review, Journal of Consumer Marketing, Marketing Intelligence and Planning, International Journal of Hospitality Management, Tourism Recreation Research, Journal of Hospitality and Tourism Technology and International Journal of Bank Marketing. Prof. Dash was awarded by the Indian Commerce Association, with the prestigious ‘Prof. Manubhai M. Shah Memorial Award in 2018, for Excellence in Commerce and Business Management.’ His co-authored research studies have won various Best Paper Awards at the 2014 and 2012 annual conference of Emerging Market Conference Board, 2013 Market Research Society of India Annual Conference and 5th International Conference on E-governance at Hyderabad.

Dr.Sabita Mahapatra,
IIM Indore.

Short Bio-data:
Dr. Sabita Mahapatra is Faculty in the area of Marketing. Her area of interest includes Consumer Psychology, Customer Management, Neuro/Emotional Marketing and Social Marketing. She has presented several papers in National and International Conferences and credited with research publications in various referred journals. She is recipient of State & National level Scholarship and UGC scholarships. She is member of various Institutional and professional bodies.

Dr. Anand Kumar Jaiswal,
IIM Ahmedabad, India.

Short Bio-data:
Prof. Jaiswal is currently working in IIM Ahmedabad. His research interests include bottom of the pyramid (BOP) markets, services management, customer satisfaction, business-to-consumer e-commerce, Healthcare Management and Innovation in healthcare, and brand extension management. He has published papers in many prestigious journals. He has conducted programme on the bottom of the pyramid for several organisations such as Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations and General Electric (GE).He has written award winning / high impact cases in the area of the BOP on organisations such as General Electric (GE), Sanofi-Aventis and CavinKare. He was selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France in 2011. He also won award for ‘Excellence in Management Writing’ at IBS Kolkata and Telegraph Strategy Summit in 2005; the best doctoral student paper award at AIMS International Conference, IIM Calcutta in 2004, and the best paper in marketing award at Doctoral Symposium COSMAR, Indian Institute of Science, Bangalore in 2003.

Prof. Dr. Sanjeev Prashar,
IIM Raipur, India.

Short Bio-data:
Prof. Dr. Sanjeev is currently working as professor in IIM Raipur. His teaching and research interest includes Buying Behavior – Impulse Buying, Online Buying, Mall Selection, Rural Marketing, International Marketing, Marketing of Services etc. He has published more than 60 research papers in various International and National journals of repute.

Prof. Dr. Ranjan Chaudhuri,
IIM Ranchi, India.

Short Bio-data:
Professor Ranjan Chaudhuri is the Professor of Marketing and Professor-in-charge (Institute Administration) at Indian Institute of Management Ranchi. In the recent past, he was with National Institute of Industrial Engineering, Mumbai. Earlier, Professor Chaudhuri also served as a Faculty at the Indian Institute of Technology Kharagpur and the Indian Institute of Technology Delhi. Professor Chaudhuri has over twenty-two years of industrial, teaching and research experience

Prof. Dr. Pradip Sadarangani,
IIM Shillong, India.

Short Bio-data:
Prof Pradip is currently working as professor in IIM Shillong. His teaching and research interest includes Consumer Behavior, Structural Equation Modeling and marketing strategies. His consultancy interests include Marketing Management, Consumer Behavior, Sales, Voice of the Customer, Laddering etc. Prof Pradip has published over twenty research articles in International and National scholarly, quality research journals. Including four published in A Category Journals

Dr. J Daniel Inbaraj,
IIM Raipur, India.

Short Bio-data:
Dr. J. Daniel Inbaraj is an Assistant Professor in marketing area at Indian Institute of Management Raipur. He holds a Ph.D., Degree from Department of Management Studies, National Institute of Technology Tiruchirappalli. He has published research articles in International Review on Public and Non-profit Marketing, Journal of Retailing & Consumer Services, Journal of Media Business Studies and other reputed journals. He teaches courses such as Brand Management, Technology Marketing, Rural Marketing, Sales Management, and Services Marketing. He has served as a resource person for various research workshops on learning the art of literature review, research writing, research methodology, publishing research papers in top-tier journals and involved in training professionals and teachers in the areas of Team Building, Creativity, Problem Solving and Personality development. He has a professional experience in the field of Institutional sales as a Senior Executive-Sales (Account Manager) in HCL Info systems Ltd handing complete IT solutions for defense establishments, telecom sector and public sector organizations.

Dr. Pratap Chandra Mandal,
IIM Shillong.

Short Bio-data:
Prof Pratap is an assistant professor of Marketing at IIM Shillong Before joining in IIM Shillong, he has worked in VIT Vellore, and ASBM, Bhubaneswar. He has published more than 75 research papers in various international Journals. He has been in Advisory Board, Editor-in-chief, Editor, Consultant Editor, Associate Editor, Conference Chair of various International Conferences. He has acted as a Trainer and Resources Person in reputed Universities and institutions. He has rich experience in Multi National Companies such as Bharat Heavy Electricals Limited, Indian Register of Shipping, ICICI Prudential, etc prior to joining in academics.

Dr. Swapnarag Swain,
IIM, Bodh Gaya

Short Bio-data:
Dr. Swapnarag Swain possesses valuable experience of more than 12 years in academics and industry combined together. Before joining IIM Bodh Gaya, he has been associated with reputed academic institutions like T.A. Pai Management Institute (TAPMI) - Manipal, IMI-Kolkata, NALSAR-Hyderabad, and National Law University (NLU), Odisha. Dr. Swain has been the recipient of prestigious gold medal for being the best all-rounder in MBA at KIIT University. He is also a recipient of PGDHHM (Hospital & Healthcare Management) from Symbiosis, Pune and holds Ph. D from Utkal University. He has been teaching courses like Marketing Management, Consumer Behaviour, Brand Management, and Services Marketing. His research interest lies in the areas of service quality, healthcare marketing, brand equity, consumer-brand relationship and technology adoption among consumers. Dr. Swain holds special interest in conducting training programs for healthcare professionals in the areas like healthcare service excellence, patient satisfaction and healthcare marketing. He is dedicated towards creation and dissemination of knowledge in the areas of marketing and healthcare management through his research, training and consultancy.

Dr. Pingali Venugopal,
XLRI, Jamshedpur

Short Bio-data:
Dr Pingali Venugopal has been a Marketing faculty at XLRI, Jamshedpur since 1994 and the Dean of the institute from 2004 to 2010. He has also been a visiting faculty to leading institutes in India including the Indian Institutes of Management in Ahmedabad, Lucknow, Kolkata, Ranchi, Kashipur and Indore and international institutes including American University of Armenia. He has taught courses like Marketing Management, Sales and Distribution Management and Marketing Research at these institutes. Prior to joining academics, Venugopal worked in the marketing department of Coromandel Fertilisers and Nagarjuna Fertilisers and Chemicals ltd for a period of 10 years. Venugopal`s research and publication cover different marketing topics and he published research papers in leading international and national journals and has authored seven books covering areas of Marketing and Indian Economy. His books; Sales and Distribution Management: An Integrative Approach and Marketing Management: A Decision Making Approach; have been adopted as texts in several business schools including the Indian Institutes of Management.

Dr. Himadri Roy Chaudhuri,

Short Bio-data:
Dr. Roy Chaudhuri is currently a Professor of Marketing at XLRI Jamshedpur. He holds a Ph.D. in Business Management from University of Calcutta. Himadri has a research interest in exploring (consumer) lived experience and consumption phenomena. Dr. Roy Chaudhuri has been actively involved in research and teaching, the former being particularly important in his career plan. He has published many papers in peer-reviewed international journals of repute. As of date, his papers are being published/accepted in such reputed outlets as Journal of Advertising Research, Gender, Work & Organization, Journal of Business Research, Journal of Homosexuality, European Journal of Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Macromarketing, Psychology & Marketing, Qualitative Marketing Research, etc. Recently he has published a co-edited book on Marketization, an evolving area of consumer research, with Prof. Russell Belk. Springer is the knowledge partner of this volume.He has also co-edited a special Issue on the COVID Pandemic for the Journal of Consumer Affairs and Crisis Communication for Consumption, Markets & Culture. His current research projects involve issues of marginalization, gender identity, rehumanization, and dirty work.

Dr.Yogesh Kumar Jain,
Sandip University, Nashik.

Short Bio-data:
Dr. Yogesh Kumar Jain is an Associate Dean-Academics, Professor& Program Chair-Finance & Banking & Financial Services in the School of Commerce and Management Studies, Sandip University, Nashik, India. He received his Ph.D. degree in the subject of Business Administration from Mohan Lal Sukhadia State public University. He has completed Master of Business Administration from SGB Amravati University, Master of Finance from Jaipur National University, Master of Banking &Economics from MLS University, Master of Commerce (Business Administration) from MLS University. His area of teaching and research is Finance and Accounts. Dr. Jain has worked at different levels with many reputed Universities like Sikkim Manipal University, RNB Global University, & Presidency University. He guided many scholars who got awarded Doctorate and he is having a rich research experience in designing &implementing new courses, postgraduate and undergraduate degree programs & certificate programs Dr. Jain has contributed in higher education with many academic Research & publications published in various reputed National & International Journal. Dr. Jain is also actively involved in books, book chapters writing, and academic delivery for Finance & Accounts related subjects. Dr. Jain has also received many reputed awards along with recognition as a best teacher from different reputed organizations.

Dr.Prashant Mishra,
Dean - SBM , NMIMS.

Short Bio-data:
Dr. Mishra is currently the Dean, School of Business Management at NMIMS. He earned his Doctorate and Master’s degree in Management from Devi Ahilya University, Indore and Bachelor’s degree in Science from Patna University. Before joining NMIMS he was associated with IIM Calcutta as Dean- New Initiatives and External Relations. In the past 23 years, Dr Prashant Mishra’s professional journey includes his role as an educator, researcher, trainer, consultant and institution builder in both finest Public and Private Educational Institution in India.

Dr. Prashant Kumar,
XLRI, Jamshedpur

Short Bio-data:
Prof. Prashant Kumar is currently working as Assistant Professor in XLRI, Jamshedpur. He is an educator and a researcher in marketing with specialization in sustainability-marketing interface. His teaching and research areas include Business-to-business (Industrial) marketing, Marketing research, Marketing management, Marketing strategy, Customer relationship management, Digital marketing, Sales and Distribution Management, Industry 4.0 etc. He was honored with Outstanding Reviewer Award for the International Journal of Retail and Distribution Management in Emerald Literati Awards 2017.

Dr. Chetna Sharma Rajput,
NIT, Raipur

Short Bio-data:
Dr. Chetna Sharma Rajput is currently working as Assistant Professor in NIT, Raipur. She has completed her PhD from NIT Kurukshetra, MBA from Guru Nanak Dev University, Amritsar and BBA from Panjab University , Chandigarh. Her area of teaching and research include Advertising, SDG’s (in Particular SDG 7, SDG 9 and SDG 12), Consumer Psychology, Start-up, Incubation and IPR, Innovation and Entrepreneurial Motivation. She has published many research articles in reputed journals.

Dr. Akanksha Shukla,
NIT, Jamshedpur

Short Bio-data:
Dr. Akanksha Shukla is currently an Assistant Professor in the Department of Humanities, Social Science & Management, NIT Jamshedpur. She has done her Ph.D in management from Motilal Nehru National Institute of Technology Allahabad. She worked as a lecturer in Royal University of Bhutan from 2012 to 2014. She has teaching experience of about 12 years.
She has a good number of research publications in international journals which are SSCI or Scopus indexed. She has completed a project sponsored by Ministry of Education under IMPRESS Scheme.

Dr. Manisha Gupta,
Sharda University, Uttar Pradesh

Short Bio-data:
Dr. Manisha Gupta is currently working as Associate professor in Sharda University, Greater Noida, Uttar Pradesh. She has over 11 years of experience in Academics and Teaching subjects like Marketing Management, Sales Management, Organizational Behaviour, Principles of Management and Business Environment with Educational Qualification of B.Sc. and MBA (Marketing) from Dr. B.R.Ambedkar University Agra, PhD from Sharda University Greater Noida and UGC (NET) Qualified. She has published research Paper in various National and International Journals of repute, Chapters in Books and Presented Papers in various Conferences. Her research interests are Consumer Buying Behaviour, Sustainability and General management. She has successfully completed minor Project under National Human Rights Commission (NHRC) on topic “Vulnerability, legal protection and work conditions of Domestic Workers”. Before joining Sharda University, Dr Manisha was associated with Jagannath International Management School Vasant Kunj Delhi affiliated to GGSIPU.

Dr. Sakshi Kathuria,
FIIB, New Delhi

Short Bio-data:
Currently working as Assistant Professor-Marketing at FIIB, Dr Sakshi has an excellent academic record and is passionate about teaching and research. She has obtained her PhD in Marketing Management from the Haryana School of Business, Guru Jambheshwar University of Science and Technology, Master’s degree in Commerce from Hansraj College, Delhi University and Bachelor’s degree in Commerce from Shaheed Bhagat Singh College, Delhi University.
Her work has been published in leading journals such as Business Strategy and the Environment, Journal of Public Affairs, Technology in Society, and International Journal of Entrepreneurial Behavior & Research. She has presented her research papers at various conferences held all over India and abroad.

Dr. Saurabh Mittal,
FIIB, New Delhi.

Short Bio-data:
Dr Saurabh Mittal has a rich experience of 16+ years in academics and industry. Currently, he is Assistant Professor, Operations at FIIB, New Delhi. Before this, he has been associated with GL Bajaj Institute of Management and Research, Greater Noida, UP (India); Asia-Pacific Institute of Management, New Delhi; JK Education Foundation, Gurgaon (Member JK Organization) and Aggarwal College Faridabad as faculty in IT/ Computer Science. He served EPFO, Govt. of India for more than two years as EDP Coordinator. He has 09 research papers published in International Journals, listed/indexed in SCOPUS, Web of Science and ABDC.
He also has 18 publications in Information Technology and Corporate Social Responsibility in International Journals/ Book Chapters/ National Journals and Magazines. He has edited 08 books in Information Technology, CSR and Sustainable Development and is also associated with INDIACSR Group as Sub-Editor (honorary position). He has chaired various international conferences in India and abroad and has successfully organised 11 MDPs / FDPs, 10 International Conferences and 06 National Seminars in the last few years. He has travelled to many countries like Austria, Indonesia, Ethiopia, UAE, Malaysia and Thailand for academic and research purposes. He has chaired/ attended several corporate events organised by PHDCCI, ASSOCHAM, CII, INDIACSR, SERD, HR SuccessTalk and other organisations.

Dr. Sudhir Rana,
Gulf Medical University

Short Bio-data:
Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. Dr. Sudhir Rana is a faculty of marketing and strategy at the College of Healthcare Management & Economics at Gulf Medical University, UAE. He holds Ph.D. degree with the Ministry of Human Resource Development Scholarship from Government of India and Post – Doctorate from Putra Business School (AACSB Accredited), Universiti of Putra, Malaysia. He has set in high standards in academics and research. Dr. Rana has been associated with Fortune Institute of International Business, India and Maastricht School of Management, Kuwait. He has delivered 150+ workshop sessions, keynote speeches and webinars. His research area is Consumer Behaviour and Emerging Markets. His research is published in the Journal of Business Research, International Journal of Emerging Markets, and Journal of Promotion Management among others. He is a well-known scholar and editor in the field. A few stories that he turnaround include the progression of the journal FIIB Business Review which is the most preferred journal from Sage Publishing and has launched as well as chaired Doctorate Program at Fortune Institute of International Business, India.

Dr. Shantanu Kumar Sahu,
Hindustan Institute of Management and Computer Studies, Mathura

Short Bio-data:
Dr. Shantanu Kumar Sahu is a dedicated professional with more than 18 years of experience in helping business institutes thrive and develop. He has done extensive work in teaching Marketing of Services, Marketing Research, Business Research Methods, Business Communication, Human Resource and Human Values and Professional Ethics, Training and Development, Skill Development, Career Consultation, Personality Development, formatting and putting into process Human Resource Management policy and Human Resource Development. He is familiar with the entire gamut of Marketing Management, Employee Relations, Service Marketing through contact centers and keeping the organizations through Management Development Programme to enhance the efficacy and efficiency of their employees, corporate as well as institutional trainer. He has conducted various Management Development Programmes and Organizational Development Programmes for reputed leading organizations of India like Power Grid, LIC etc. His research interest includes Marketing Research, Service Marketing, E-WOM, Service Quality, Customer Satisfaction, Tourism Management, Human Psychology, Human Values and Professional Ethics.

Dr. Bikram Kumar Bahinipati,
Xavier University, Bhubaneswar.

Short Bio-data:
Prof. Bikram Kumar Bahinipati is currently working as Professor of Operations Management and Decision Sciences in Xavier Institute of Management, Bhubaneswar. He has completed Ph.D. from IIT Delhi and M. Tech from IIT Kharagpur. His teaching and research interest includes Operations Management, Supply Chain Management, Lean Materials Management, Service Operations Management, Sustainable Operations and Supply Chain Management, Quantitative and Analytical Modeling in Supply Chains, Financial Supply Chain Management, Collaboration in Supply Chains, Sustainable Operations and Supply Chain Management, Quality Management etc. He has published more than 18 research articles in reputed journals.

Dr. Dhananjay Beura,
BIITM, Bhubaneswar

Short Bio-data:
Prof. Dhananjay Beura is currently working as Professor of Marketing in BIITM, Bhubaneswar. He has 11 years of academic & seven years of corporate experience. His teaching and research areas include Brand Management, Advertising, Consumer behavior and Digital Marketing. He has worked with MNCs like Eli Lilly & Co USA and ICICI Bank Ltd for international trade division (Corporate Banking), Mumbai. He is a brand consultant to few corporate and registered 11 trade mark brands. He has provided Consultancy to Market research firms like Cognitrex, Frost and Sullivan, IMRB etc. Published many articles in national and international journal.

Dr. Shushil Kumar Pare,
KLS-IMER, Karnataka

Short Bio-data:
Dr. Pare is a Professor, KLS IMER, Belagavi. He has around three decades of experience in sales, corporate training and academics. He has been a resource person to various reputed institutions such as JNU, IMS-DAVV Indore, Mumbai university etc. His teaching and research interests include Consumer Behavior, Higher education, Marketing Management etc.

Dr. Aparna Tembulkar,
IndSearch Institute of Management Studies and Research, Pune

Short Bio-data:
Dr. Aparna Tembulkar - Director, IndSearch Institute of Management Studies and Research is a doctorate in Marketing Management from the Savitribai Phule Pune University. She has also completed her Bachelor in Social Studies and Diploma in Electronics and Radio Engineering. Dr. Aparna has a teaching and research experience of 18 years and has earlier worked in the industry for 13 years. She is currently the executive editor of the newsletter of the Association of Management Development Institutions in South Asia (AMDISA), a SAARC recognized body.
She has authored three text books on marketing management and published several research papers in National and International Journals.

Dr. Shyju P. J.,
Banaras Hindu University, Varanasi

Short Bio-data:
Shyju P J (Ph.D.) is working as Associate Professor in Tourism Management in the Department of History of Art, Banaras Hindu University, Varanasi. He has an administrative and teaching experience of more than 20 years. His research interest includes sustainable development of tourism, education and social change, tourist behaviour and cultural and religious sites. He published research articles in Scopus indexed journals and several peer reviewed journals. He is also a member of ICOMOS-India and Indian Tourism & Hospitality Congress.

Dr. Rajendrasing Kisansing Pardeshi,
IBMRD, Ahmednagar

Short Bio-data:
Dr. Rajendrasing Kisansing Pardeshi is currently working as associate professor, in PDVVPF's Institute of Business Management & Rural Development, Ahmednagar. He received his PhD in Marketing Management from Savitribai Phule Pune University. He has 11 years of Industrial experience and 14 years of teaching experience. He has Written ,Published & Presented 42 Research papers at International, National & state level journals and conferences out of Which 10 papers published in scopus, web of science and UGC approved journals post Ph.D. He has co-authored a book on the subject Services Marketing for Marketing Specialization.

Dr. Subhajit Bhattacharya,
Xavier University, Bhubaneswar

Short Bio-data:
Prof. Subhajit Bhattacharya is currently working as Associate Professor of Commerce in Xavier University, Bhubaneswar. His teaching and research interest include Marketing Practices & Implementation, Sales and Distribution Management, Brand Management, Consumer Behaviour, Rural Marketing, Services Marketing, Retailing, Brand Chemistry¸ Tourism Marketing, Online Consumer Brand Engagement, Political Marketing, Value Based Distribution Equity, CSR led Branding, Consumer Insight and Pedagogical Issues in Marketing Education. He has published more than 25 research articles in reputed journals.

Dr. Seema Ghanghas,
Galgotias University, Greater Noida.

Short Bio-data:
Dr. Seema Ghanghas is currently working as Associate Professor and Division Chair- HR in School of Business, Galgotias University, Greater Noida, UP. She is an Alumni of Harvard Business School in Entrepreneurship Essentials. She has a rich experience of 13 years. Her consultancy interests include Training & Development, Policies Making and Organization Development. She is a prolific educator, Certified Master trainer, Certified Master Assessor, researcher and writer with a number of publications, edited books and patents to her credit. She has written books on Retail, Store operations. She has conducted various workshops to make the faculties understand the National Skill Qualification Framework as important part of NEP 2020. She has been a former member of Work group responsible for imparting Vocational and Skill Education in Haryana. She is supervising Ph.D research scholars for thesis. Dr. Seema has been extensively conducting workshops and corporate training programs in industries of repute.

Dr. Sarat Kumar Jena,
Xavier University, Bhubaneswar.

Short Bio-data:
Dr Sarat Kumar Jena is an Associate Professor of Decision Science and Operations Management at Xavier Institute of Management, XIM University, Bhubaneswar, India. His teaching and research interests include supply chain management, bundling, omnichannel, digital supply chain, and project management. He has been on the Advisory Board, Editor-in-chief, and Conference Chair of various international conferences. Dr. Jena has published over 30 research articles in international quality research journals, including A and A* Category Journals. The Health and Family Welfare Department, Government of Odisha, invited him to be a member of its State Level Technical Committee for Covid-19. On March 20, Dr. Jena was selected for the “Future Talent Postdoc Career Days Program '' at Technische Universität Darmstadt, Germany.

Dr.Anurag Bhadur Singh,
XIM University (XIMB) Bhubaneswar

Short Bio-data:
Dr Anurag Bhadur Singh is Assistant Professor (Accounting & Finance) in XIM University (XIMB) Bhubaneswar, Former faculty at the Institute of Technology &Sciences, Mohan Nagar, Ghaziabad and National Institute of Financial Management, Ministry of Finance, Government of India, Faridabad, Haryana. He has 13 years 7 months of teaching and training experience.He has published 23 research papers in various International, Scopus and ABDC Journals. He also presented various papers in National and International conference held nation-wide and worked as group leader for international (London and Malaysia) attachment for various trainee groups. He is the certified trainer for Government E-Marketplace (GeM) from Ministry of Finance, Govt. of India and he trained approx. 12,000 Government officers for GeM in NIFM and various location all over India.

Dr. Preshth Bhardwaj,
Xavier Institute of Management (XIM), Bhubaneswar

Short Bio-data:
Dr. Preshth Bhardwaj is currently working as Assistant Professor (Marketing Area) in Xavier Institute of Management (XIM), Bhubaneswar. He is a Achievement-driven Ph.D., MBA professional offering rich & quantitative experience of over 20 years in Teaching, Consulting, Training & Development. He has Developed and displayed improved analysis methodologies and educated stakeholders throughout the company. He has Strong inclination towards Teaching of Marketing Research, Retail Management, Product & Brand Management and Marketing Management. He is a Trained Case based Comprehensive Teacher with skills in developing curriculum to accommodate different learning styles and maximizing students’/ researchers’ comprehension; participated in and organized workshops/ short conferences across the tenure. He is Actively engaged in supervising & managing operational planning & development, and directing day-to-day academic & associated operations including research works, exams, projects, workshops & conference.

Dr. Rohit Vishal Kumar,
IMI, Bhubaneswar

Short Bio-data:
In 2016 he joined International Management Institute (IMI) Bhubaneswar as Associate Professor in the area of Marketing. At IMI Bhubaneswar he was instrumental in setting up the research & entrepreneurship cell. In 2017 he was given the charge of placements and he successfully executed the task for the batches of 2016-19 and 2017-19. In 2019 he was made Chairperson of media and public relations cell and was responsible for developing the social media profile of the institute. In 2021 he took over as Chairperson accreditations and guided the process for NBA (3rd Cycle) and NAAC (1st Cycle) accreditations. Side by side he is also the faculty in charge of TEDxIMIB and has successfully conducted the event in both offline and online mode since 2019.
In his long tenure of 20 years in academics, he has conducted several training programs for both private and public sector including Government of Jharkhand and Government of West Bengal. He is also the joint author and researcher of the study entitled "An analysis of state finances of Jharkhand" conducted for Ministry of Finance, Government of India in 2014. Besides these, he has more than 20 national and international publications in his favor.

Dr. C. Somashekar,
Siddaganga Institute of Technology, Karnataka

Short Bio-data:
Dr. C. Somashekar is Associate Professor in the area of Marketing and Strategy, and admissions coordinator at Post Graduate Department of Management Studies of Siddaganga Institute of technology, Tumkur.
Dr. C. Somashekar holds Bachelor of Engineering (Electronics & Communication) degree from Siddaganga Institute of technology, and Post-Graduation (MBA) from Siddaganga Institute of technology. Prior to joining to SIT, he worked in Industry for four and half years at IFFCO-Tokio General Insurance Company Limited V – GUARD INDUSTRIES PVT. LTD., as Marketing and Senior Marketing Executive respectively. Dr. C. Somashekar is with Siddaganga Institute of technology from past fifteen years. He has attended series of modular management teachers’ programs on strategic management organized by Strategic Management Forum, India, at IIMB, IIMA, IIMC, IIMK and MDI Gurgaon. Successfully completed 37th Faculty Development Programme in Management at Indian Institute of Management Ahmedabad, from June 08, 2015 to September 26, 2015. Dr. C. Somashekar has completed his Ph. D from prestigious National Institute of Technology Karnataka Surathkal. He has published his research papers in reputed journals and presented in conferences organized by reputed institutions like IIM’s and IISc. One of his research paper was awarded with best paper with cash prize at Indian Institute of Science (IISc), Bangalore in the 12th Consortium of Students in Management Research (COSMAR 2012).

Dr. Avinash Pawar,
Savitribai Phule Pune University

Short Bio-data:
Dr. Avinash Pawar is an Associate Professor of Organisational Management with around 15 years of teaching and research experience. He has completed a PostDoc, PhD, and MBA in Marketing, HR, Operations, IT and Computer Engineering from the University of Pune. He also holds numerous international certifications in business management. Dr Avinash is a multifaceted academician and management researcher interested in interdisciplinary areas of HR, Marketing, Technology, Operations and Supply Chain Management.
Dr. Avinash published more than 40 research papers in reputed high-ranked Scopus, ABDC and ABS indexed journals. He is associated with several universities from Indonesia, Vietnam, Malaysia, Singapore and Ukraine for teaching and research activities. He was invited as a keynote speaker for many conferences. He has also presented and published numerous research papers in various prestigious international conferences and journals in India and abroad. He serves on the editorial and reviewer board of esteemed international journals in business management. He is a recipient of the best paper award from Semarang University, Indonesia and an International Research Travel Grant from the University of Leicester, UK. Dr Avinash has also been awarded with "Best Researcher Award", "Outstanding Management Teacher Award", “Young Researcher Award”, “National Academic Award”, and "Global Teacher Award" by reputed academic bodies.
Dr. Avinash is an enthusiastic educator with an interdisciplinary approach towards management teaching, learning and research.

Dr. Mamta Brahmbhatt,
Gujarat University

Short Bio-data:
Dr. Brahmbhatt Mamta is having more than 22 years of academic experience and at present she is serving as Associate Professor in Quantitative Techniques and Research Methods area at B.K. School of Professional and Management Studies, Gujarat University. She is Head of Department of Business Intelligence at B.K School and Academic Coordinator of Institute of Defence Studies and Research (IDSR). IDSR is an Institute supported by Government of Gujarat and the Defence Research and Development Organisation (DRDO). She has published papers in several major international and national referred journals. Her research papers have also been presented in several international and national conferences; few research papers have received best research paper awards. Her publication includes 210 plus published research papers and 30 books. She has also attended AICTE sponsored FDP organized by NITIE, Mumbai and capacity building program organized by ICSSR at Udaipur and International Research Workshop on Data Analytics organised by Geaddu College of Business Studies, Royal University of Bhutan .

Dr. Md. Shahnawaz Abdin,
Jamia Hamdard University, New Delhi

Short Bio-data:
Dr. Md. Shahnawaz Abdin is currently working as Associate professor in the Department of Management, Jamia Hamdard University, New Delhi. He has 20 years of experience in teaching and research and has published more than 50 research articles and chapters. His teaching and research interests include, Marketing and Business Development, Quality Management, Digital Marketing, Consumer Behaviour, New Product / Idea Development, General Management etc. He has delivered lectures and Training Sessions as Resource Person in various national and international forum.

Dr. Prashant Chaudhary,
WPU School of Business, Pune

Short Bio-data:
Dr. Prashant Chaudhary is Associate Professor at WPU School of Business – Dr. Vishwanath Karad MIT World Peace University, Pune (India). Authored two books titled, ‘Retail Marketing in the Modern Age’ and ‘Selling and Negotiation Skills – A Pragmatic Approach’, both published by SAGE. He is associated with the publishers like SAGE and John Wiley & Sons Inc, as Content Reviewer. Also, associated as reviewer with the “Asian Journal of Management Cases” (Indexed in Scopus), published by SAGE Publishing. He has worked with Symbiosis Skills and Professional University (SSPU), ITM Edutech (India) Ltd. and a couple of other leading institutes. In Corporate, worked with MNCs like Hafele India. Pvt Ltd, Lifestyle International, Kansai Nerolac Paints Ltd. and Sterlite Copper Ltd. Currently, working as editor for two edited books that are being published by Wiley – Scrivener imprint and Apple Academic Press & CRC Press of Taylor and Francis Group. Awarded with “Innovative Educator Award” – conferred by Valia Centre of Excellence, Mumbai and The Hindu Business Line and Honorary “Rosalind Membership” – awarded by London Journals Press (UK).

Dr. Ashish Gupta,
Indian Institute of Foreign Trade (IIFT), New Delhi

Short Bio-data:
Dr. Ashish Gupta is presently working as a Full-time Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), New Delhi, An Autonomous Institution of Ministry of Commerce and Industry, Govt. of India. His research interests are in Marketing, Customer Relationship Management, Service Quality, Branding and Consumer Behaviour. He has over 10 years of teaching and research experience in the area of Marketing and Management. He has more than 45+ research papers to his credit published in international journals indexed in ABDC, SSCI and SCOPUS like Journal of Consumer Marketing; Journal of Retailing and Consumer Services; Asia Pacific Journal of Marketing & Logistics; International Journal of Emerging Markets; Journal of Internet Commerce; Journal of Promotion Management; International Journal of Quality and Service Sciences; Young Consumers; American Business Review; Emerald Emerging Markets Cases; Journal of Direct, Data and Digital Marketing Practice etc. Dr. Gupta has also presented more than 25+ research papers in International and National conferences.

Dr. Farah Choudhary,
University of Jammu

Short Bio-data:
Presently working as Assistant Professor, The Business School, University of Jammu. PhD in Digital Marketing. Having teaching experience of more than 10 years. Area of Interest includes Management, Retailing, Behavior Finance, Portfolio Management and Digital Marketing. Papers Published in peer-reviewed journals and attended International/National conferences across the country.

Dr. Sachin Kumar,
NIT Hamirpur, H.P.

Short Bio-data:
Dr. Sachin Kumar is working as an Assistant Professor in the Department of Management Studies, at National Institute of Technology Hamirpur, Himachal Pradesh, India. His research area of interest is technology adoption, sustainability, organic and healthy food consumption, e-resources, and mobile learning apps, electric/hybrid vehicles etc. He has publications in ABDC, Scopus indexed and UGC-care Journals. He has one case published to his credit in the Harward case series. He is an active reviewer of ABDC and Scopus-indexed journals.

Dr. Ashutosh Pandey,
FORE School of Management, New Delhi

Short Bio-data:
He holds a PhD in Marketing Management, where he developed a scale and designed the Service Blueprint for Heritage Tourism Service Quality. He was awarded a scholarship by the Ministry of Human Resources Development to pursue a full-time PhD in Management at the Institute of National Importance. He passed the UGC's Management NET examination and earned a Master of Marketing Management from the University of Pune. He previously worked in the marketing domain at ICICI Securities and as an IBM SPSS Trainer for Tays Pvt. Ltd. He also has academic experience, focusing on services marketing, marketing research, marketing management, social media marketing, consumer behaviour, and tourism marketing. He has served as a visiting faculty at the Indian Institute of Travel & Tourism Management in Gwalior and IMT Ghaziabad. He has participated in numerous research workshops, the Faculty Development Program (FDP), and the MHRD-sponsored QIP programme at IIT Delhi, IIT Roorkee, IIM Ahmedabad, and ABV-IIITM Gwalior, to name a few. He is the author of numerous national and international publications. He has been an invited speaker at the AICTE-sponsored Faculty Development Program and served as a resource person for various qualitative and quantitative research workshops held at reputable organisations.

Dr. Tapas Ranjan Moharana,
IMT, Gaziabad

Short Bio-data:
Dr. Tapas Ranjan Moharana is currently working as Assistant Professor in IMT, Gaziabad. He is an FPM from XLRI Jamshedpur in the Marketing Area. He has been awarded as the Outstanding Doctoral Student of the Year 2020 (XLRI Gold Medal) in memory of K V K Raju. He has more than ten years of experience in Industry and Academia. His teaching interests include consumption and wellbeing, marketing research, and advertising. Dr. Moharana has authored several research papers in reputed refereed journals such as Journal of Brand Management (ABDC-A), Marketing Intelligence and Planning (ABDC-A), and Prabandhan: Indian Journal of Management (Scopus Q3) among others. He is also the recipient of the 2019 ANZMAC Early Career Asia/Asia-Pacific Country Scholarship. He has contributed to several National and International conferences such as ANZMAC, ISMS Marketing Science Conference, AMA Summer Conference, NASMEI (Great Lakes, Chennai), MARCON (IIM Calcutta), and ICBPM (NIT Rourkela) among others. His research interests include celebrity endorsement, parasocial relationship in endorsements, sports sponsorship, and engagement in travel research.

Dr. Manish Das,
Tripura University

Short Bio-data:
Dr. Manish Das is currently serving at Tripura University, A Govt. of India University, India as an Assistant Professor. He has published in multiple top listed (ABDC 'A*', 'A' / CABS 4, 3) listed journals including Journal of Travel Research, European Journal of Marketing, Journal of Business Research, IEEE Transactions on Engineering Management, Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Product and Brand Management, International Journal of Consumer Studies, Journal of Business and industrial Marketing, Journal of Consumer Marketing, among others. He is also a reviewer for multiple top quality management/marketing journals including Journal of Business Research, Psychology and Marketing, Journal of Retailing and Consumer Services, International Journal of Retailing and Distribution Management, and Journal of Product and Brand Management among others. His areas of research interest include Consumer Culture Theory, Consumer psychology, Sustainability, Tourism, Retail, and Services marketing.

Dr. S. Ramesh Kumar Mehtha,
JSPM's Rajarshi Shahu College of Engineering, Pune

Short Bio-data:
Dr. S. Ramesh Kumar Mehtha is currently working as Assistant Professor in JSPM's Rajarshi Shahu College of Engineering, Pune. He received his PhD in Financial Management from Savitribai Phule Pune University, Pune. He has 17 years of teaching and research experience and 10 years of Industrial experience. His teaching and research interests include Financial Management , Management accounting, Taxation, Securities and Portfolio management etc. He has presented research papers in national and international conferences and published in reputed journals. His video lectures are archieved in YouTube.

Prof. Dr. Rakesh Kumar,
MNNIT, Prayagraj

Short Bio-data:
Dr. Rakesh Kumar is currently working as assistant professor in Motilal Nehru National Institute of Technology Allahabad, Prayagraj. His teaching and research interest includes Business to Business Marketing, Market Survey International Marketing, Cosnumer Psychology, Sustainable Consumption, Green Business Practices, Green Marketing etc. Dr Rakesh has published Nineteen research articles in International and National scholarly quality research journals. He has chaired many Conferences, delivered expert lectures and has achieved coveted awards and honors.

Dr.Dinesh Sonkul,
Dr. V N Bedekar Institute of Management Studies, Thane

Short Bio-data:
Dr. Dinesh Sonkul is currently an Assistant Professor (Marketing Area) at Dr. V N Bedekar Institute of Management Studies, Thane, where he also heads the Research Department. He is an accomplished Ph.D., MBA professional with over 16 years of quantitative and qualitative experience in teaching and industry. He is passionate about teaching marketing research, research methodology, business statistics, and marketing management. He published papers in ABDC-listed journals as well as several peer-reviewed journals. Throughout his tenure, he has also organised workshops, faculty development programmes, and conferences.

Dr. Marxia Oli. Sigo,
NIT Sikkim

Short Bio-data:
Dr Marxia Oli. Sigo is currently working as Assistant Professor in NIT Sikkim. He has completed PhD from Bharathidasan University, Tiruchirappalli and MBA from BSMED - Bharathiar University, Coimbatore. His area of teaching and research includes Data Analytics, Behavioural Finance, Managerial Economics, Strategic Management, Marketing Research, Human Resource Development, International Business, Engineering Economics, Industrial Economics, Economics & Management, Principles of Management etc. He has published one book and more than 10 research papers in reputed journals. He is involved in many professional bodies such as IARA, TERA, SSHRA, STRA and IEDRC.

Dr. Soumyajyoti Datta,
Xavier University, Bhubaneswar.

Short Bio-data:
Prof. Soumyajyoti Datta is currently working as assistant professor of Operations Management and Decision Sciences in Xavier University, Bhubaneswar. He has completed PhD in Operations Management and Quantitative Techniques from Indian Institute of Management Indore. His teaching and research areas include Quantitative models in business decision making,(Operations research and business statistics) Business analytics, Operations Management, Service operations, Sustainability and green operations, Healthcare operations, Humanitarian operations, Sustainability and Supply chain, Empirical research in operations management, Heuristics and simulation. He has published more than 3 research articles in reputed journals.

Dr. Saroj Kumar Sahoo,
Sambalpur University, Odisha.

Short Bio-data:
Dr. Saroj Kumar Sahoo, Asst. Professor, Department of Business Administration, Sambalpur University, Odisha, India, carry the qualifications of PhD., UGC-NET, MBA. He has published more than 30 publications in journals of national & international repute in the form of research articles, review articles, conceptual articles, and case studies; and has presented various research papers in more than 25 international and national conferences/seminars. He has published five research activities in the form of books; and been the resource person for various topics of research methodology and data analysis for more than 10 workshops. He has 18 years of teaching experience and one year of industry experience. He has successfully guided 3 Doctoral students and dissertation of 7 MPhil. Students. His area of interest in research is behavioural aspects of marketing management.

Dr. Sharada Prasad Sahoo,
Sambalpur University, Odisha.

Short Bio-data:
Dr. Sharada Prasad Sahoo is a currently serving Berhampur University as Assistant Professor in the department of Business Administration. Dr. Sahoo has gathered 13 years of teaching and research experience in the discipline of Human Resource Management and Organizational Behavior. Being an ardent educator and researcher Dr. Sahoo has earned wide appreciation from his work experiences at Interscience Institute of Management and Technology, Bhubaneswar and Khallikote University, Berhampur. Dr. Sahoo has presented papers at 19 national conferences and 8 international conferences. Dr. Sahoo has published articles in reputed and indexed journals in the areas of Human Capital, Organisational Behavior and Gender Issues. Dr. Sahoo is a seasoned public speaker and orator and has received Seva Gold Medal from Fakir Mohan University for outstanding elocution. As an effective organizer, he has exhibited excellent spirit in successfully accomplishing FDPs, Scholars’ Conclave, Interscience Digital Club and many academic events under the patronage of Interscience Research Network. In the current assignment, Dr. Sahoo is a seasoned mentor for soft skill development. His research interest includes Human Capital Management, Decent Work and HR-Technology Integration. Dr. Sahoo is an MBA and Ph.D. in Management from Fakir Mohan University, Balasore, Odisha.

Important Dates

Opening of Paper Submission site : 1st March 2023
Last Date of Paper Submission: 8th May, 2023
25th September, 2023
Notification of Acceptance/Rejection: 11th July, 2023
25th September, 2023
Camera Ready Submission: 16th August, 2023
25th September, 2023
Last Date of Registration: 16th August, 2023
25th September, 2023
Date of Conference: 14th-15th, October 2023