Call for Papers

The scope of the conference has been kept wide but is not limited to:

• Advantages for merchants
• Adware
• Affiliate management and program management outsourcing
• Big Data and Bigger Marketing
• Big Data and Marketing Analytics
• Big Data and Marketing Innovation
• Big Data and Marketing Modelling
• Co-creation of the Value Using Power of Internet and Mobile Technology
• Consumer countermeasures
• Consumer Research
• Content marketing
• Content marketing strategies
• CRM and customer engagement
• Customer Data Management
• Customer Engagement
• Customer Relationship Management
• Customer Service Management
• Data-Driven Marketing
• Digital Advertising
• Digital and interactive Advertising
• Digital and Social Media Marketing
• Digital business
• Digital business ecosystems
• Digital business models
• Digital business transformation
• Digital Commerce
• Digital eco-marketing
• Digital economy
• Digital Entertainment and Media
• Digital marketing
• Digital Marketing and Artificial Intelligence
• Digital Marketing and Innovation
• Digital Marketing in the Era of Technological Disruption
• Digital public relations
• Digital transformation of business and industries
• Digital with environmental marketing
• Diminished compensation methods
• Direct Marketing in the Omni channel Environment
• Direct marketing through digital channels
• E – B2B Marketing
• E-business
• E-commerce
• E-mail marketing
• E-mail spam
• Experiential marketing through digital channels
• Implementation options
• Innovations in digital marketing
• Integrated digital marketing communications
• Integrated Marketing Communication
• Internet branding
• Internet marketing
• Internet of Things & Enterprise Information System
• Legal, Political and Ethical impacts on digital marketing
• Marketing, communication and digital business
• Metrix and Data Analytics
• Mobile Marketing
• Mobile marketing implications and Mobile platforms/ mobile apps
• Online advertising
• Performance/affiliate marketing
• Predictive Analytics and Big Data
• Predominant compensation methods
• Publisher recruitment
• Search engine marketing
• Search engine optimization
• Search engine spam
• Social media and networks
• Social Strategies, Marketing and Social Media Marketing
• Trademark bidding
• Types of affiliate websites
• Viral marketing
• Web 2.0
• Web marketing and web advertising