Call for Papers

DisMark-2025 invites original work from the following list of topics but is not limited to:

Theme 1: Digital Marketing Strategies and Innovations

• Digital Marketing Trends and Strategies
• Digital and Social Media Marketing Techniques
• Digital Advertising and Consumer Engagement
• Interactive and Immersive Digital Advertising
• Web Marketing and Targeted Web Advertising
• Content Marketing and Brand Storytelling
• Content Marketing Strategies for Customer Retention
• Innovations and Emerging Trends in Digital Marketing
• Experiential Marketing through Digital Channels
• Internet Branding and Online Reputation Management
• Internet Marketing and Consumer Personalization
• Social Media Strategies for Effective Digital Marketing
• Viral Marketing and Consumer Influence
• Integrated Digital Marketing Communications (IMC)
• Direct Marketing through Digital Channels
• Direct Marketing in Omni-Channel Environments
• Digital Public Relations and Online Brand Management

Theme 2: Big Data, Analytics, and Customer Insights

• Big Data Applications in Digital Marketing
• Marketing Analytics and Consumer Behavior
• Big Data for Personalized Marketing Campaigns
• Predictive Analytics for Customer Targeting
• Metrics, Performance Tracking, and Data Analytics
• Customer Relationship Management (CRM) and Engagement Strategies
• Customer Service Management and AI-driven Chatbots
• Consumer Research and Behavioral Insights
• Data-Driven Marketing Models and Innovations
• Consumer Countermeasures for Digital Fraud Prevention
• Data Privacy and Ethical Considerations in Marketing Analytics
• Real-time Data Processing for Marketing Decisions
• Big Data in Cross-Channel Consumer Journeys
• AI-Enabled Marketing Automation and Data Insights

Theme 3: Digital Transformation and Emerging Technologies

• Digital Marketing in the Age of Technological Disruption
• Digital Business Ecosystems and Future Market Trends
• The Role of Internet of Things (IoT) in Digital Marketing
• Digital Commerce and Consumer Experience Innovations
• E-Business and Digital Market Expansion
• E-Commerce Trends and Personalized Shopping Experiences
• B2B Digital Marketing Strategies and Growth
• Mobile Marketing Innovations and Platform Evolution
• The Influence of Digital Economy on Marketing Strategies
• Digital Entertainment and Media Transformations
• The Role of Blockchain in Digital Transactions
• Cloud Computing and Digital Business Models
• Augmented Reality (AR) and Virtual Reality (VR) in Marketing
• Digital Marketing Ethics and Policy Regulations

Theme 4: Performance Marketing, Affiliate Marketing, and Legal Challenges

• Affiliate Marketing Strategies and Monetization Models
• Program Management and Performance-Based Marketing
• Types and Functionalities of Affiliate Websites
• Compensation Models and Revenue Sharing in Digital Marketing
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Adware, E-mail Marketing, and Spam Regulations
• Publisher Recruitment and Brand Partnerships
• Legal, Political, and Ethical Challenges in Digital Advertising
• Data Protection Laws and Online Consumer Rights
• Trademark Bidding and Digital Advertising Policies
• Online Fraud Prevention in Performance Marketing
• Compliance and Transparency in Digital Advertising
• The Impact of Data Protection Laws (GDPR, CCPA) on Digital Marketing
• Role of AI in Affiliate Marketing and Performance Tracking

Theme 5: Sustainability and Responsible Marketing

• Digital Marketing and Environmental Responsibility
• Ethical Consumer Engagement and Brand Transparency
• Sustainable Advertising and Green Marketing Campaigns
• Socially Responsible Marketing Strategies
• Role of Digital Marketing in Promoting ESG Initiatives
• Green Consumer Behavior and Digital Influence
• Circular Economy and Sustainable Business Models
• Digital Communication for CSR and Sustainable Brands
• Ethical Challenges in Targeted Digital Advertising
• AI’s Role in Ethical Digital Marketing Practices
• Responsible Data Collection and Consumer Privacy
• Corporate Social Responsibility (CSR) in Digital Marketing

Theme 6: AI Interventions in Digital and Social Marketing

• AI-Driven Digital Marketing Strategies
• AI in Social Media Marketing and Consumer Engagement
• AI-Powered Content Creation and Personalization
• AI for Predictive Consumer Behavior Analysis
• AI-Enabled Customer Relationship Management (CRM)
• AI in Programmatic Advertising and Real-Time Bidding
• AI-Powered Chatbots and Conversational Marketing
• AI in Search Engine Optimization (SEO) and SEM
• AI for Fraud Detection and Digital Ad Transparency
• AI in Voice Search and Smart Assistants for Marketing
• AI in Visual Search and Image-Based Advertising
• AI-Driven Sentiment Analysis and Brand Perception
• Machine Learning for Personalized Marketing Experiences
• Ethical Considerations and Bias in AI Marketing