Post Graduate Certificate in Management

PGCM in Marketing and Sales Management

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PGCM in Business Analytics PGCM in Marketing & Sales Management Register Now

The programme aims to improve the knowledge and skill of working professionals with an alignment of marketing and sales functions to deliver superior customer experience and to achieve higher profitability. The one year programme shall be a trimester module of four months each which can be customized as per the needs of the organization, out of three trimesters two trimesters shall be class room teaching and one trimester shall be project assignment at organization. The program has been developed to enhance the participants understanding of marketing and sales management concepts.

Course Contents

  1. Analyzing Marketing Opportunities and Strategy (Organizational Construct)
  2. Scanning Marketing Environment
  3. Analyzing consumer markets and Buying Behavior (B to C)
  4. Analyzing Business Markets & Business Buying Behavior (B to B)
  5. Product Management & Branding
  6. Marketing research

  1. Pricing Strategies
  2. Marketing & Distribution Channels
  3. Integrated Marketing Communication
  4. Sales Force Development & Management
  5. Selling Process
  6. Sales Territory and Sales Quota
  7. Sales Forecasting and Sales Budget

Admission Criteria


Any Graduates / Sales Professionals

Selection Procedure

The selection will be made on the basis of scores of ATMA/CMAT/MAT/XAT/OJEE followed by G.D. & P.I, which will be conducted at IIMT Campus Bhubaneswar. The date for Group Discussion & Personal Interview will be declared later.

How To Apply?

A candidate can APPLY ONLINE to I.I.M.T. by logging on to for registration. Complete instructions for online application are available at this website. A candidate can also purchase the application form & Info-bulletin by sending the application fee and the same can be submitted to I.I.M.T by post.

The candidate applying through online will send a mail to confirm the acceptance of the application form for admission.

Documents Required

Attested photocopies in duplicates of the following documents and photographs are to be submitted along with the application. The final year graduating students are required to submit the Class X pass certificate and photograph with an undertaking to submit the degree pass mark sheet/certificate by July 31.

  1. Class X Pass Certificate
  2. Degree Certificates (Provisional acceptable)
  3. Degree / PG Mark Sheet
  4. College Leaving Certificate
  5. Conduct Certificate from the institute last attended
  6. Recent colored pass port size(5nos.) photographs (To be submitted at the time of admission)
  7. (All Original certificates and mark sheets will be verified and the original C.L.C shall be submitted to the Institute at the time of admission)

For any query please contact

Mr. Duryodhan Ping, Asst. Prof.
Interscience Institute of Management and Technology, Bhubaneswar, India
Mobile: +91-7008181227
Email id: [email protected]